PRIMA CHIC

Vino Rouge the red that stays on your skin

Cinnamon rose and pepper, iris and jasmine, then oud, leather and cedar.

DISCOVER VINO ROUGE FIND YOUR FRAGRANCE

Free shippingon orders over €100

A free samplewith every order

Delivery in 3 to 5 daysworking days

THE MOST DESIRED

Our bestsellers

The most loved fragrances, chosen by those who want character and presence.

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GOLDEN OUD GOLDEN OUDOUD€180,00
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ROMANCE N°7 ROMANCE N°7OUD€140,00
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VINO ROUGE VINO ROUGESPICY€110,00
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FOX FOXCITRUS & FRUITY€100,00
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TOBACCO HONEY Final flacons TOBACCO HONEYLEATHER & TOBACCO€180,00
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V01 V01OUD€120,00
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ISHAQ ISHAQGOURMAND€110,00
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DRAG TO EXPLORE
The Diwan case open on a dark marble surface, among brass pieces and amber glass: five 2 ml vials on the black tray.
DISCOVERY CASE

IL DIWAN

Five fragrances. You choose them.

In an Arab home, no one chooses the perfume for the guest: the tray is offered, and the guest composes his own. Five 2 ml vials, the same fragrance as the full bottle, made to help you know it before you choose it.

10€ off every full bottle, after buying the Diwan.
  • 5 FRAGRANCES
  • 2 ML EACH
  • SAME FORMULA
Compose your Diwan

OLFACTORY CONSULTATION

What trace do you want to leave?

Every skin tells a different story. Choose the character that resembles you, and leave the rest to us.

Choose a character to begin

THE AMAR FORMULA

Nearly twice the oils. No compromise on your skin.

DISCOVER THE FRAGRANCES
Oil concentration
  1. Typical eau de parfum The market standard
    15–20%
  2. Prima Chic Prima Chic collection
    27%
  3. Taif Al Emarat Taif Al Emarat collection
    35–37%

RARE, PRECIOUS OILSMore fragrance in every drop, for hours.

ORGANIC SUGARCANE ALCOHOLGentle even on sensitive skin, without redness or allergies.

OUR MAISONS

Two houses. One idea of luxury.

SINCE 2003 · UNITED ARAB EMIRATES

We do not follow trends. We narrate legacies.

Born in 2003 to capture the most delicate florals, Taif Al Emarat then wove oud, amber, musk, saffron and frankincense into them, in dialogue with the Emirati people. Today, it is the fragrance of a nation.

  • CRAFTSMANSHIP Rare raw materials, hand-selected
  • HERITAGE Oud, amber, saffron, frankincense
  • THE SILLAGE Organic sugarcane alcohol, for a clean and lasting trail
DISCOVER THE HOUSE
TAIF TAIF The fragrance of your many shades3 fragrances ROMANCE ROMANCE The fragrance of a thousand stories2 fragrances VIOLET VIOLET The scent of modern chic2 fragrances
THE HOURS AFTER

You stop noticing it.They don’t.

  1. 01 THE FIRST SPRAY The first minutes lie. What you smell now is not the fragrance.
  2. 02 THE FIRST HALF HOUR The heart opens on the skin. From here on it is no longer only yours.
  3. 03 THE ROOM You walk in, and someone looks up a moment before knowing why.
  4. 04 THE QUESTION “What are you wearing?” Not politeness: they ask to remember it.
  5. 05 THE DAY AFTER You pick the jacket up again. For a second it is last night.

THE COLLECTION

Every bottle leaves a different trail.

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TOBACCO HONEY TAIF AL EMARATTOBACCO HONEYLEATHER & TOBACCO€180,00 GOLDEN OUD TAIF AL EMARATGOLDEN OUDOUD€180,00 TOBACCO HONEY PRIMA CHICTOBACCO HONEYLEATHER & TOBACCO€110,00 TAIF 15 TAIF AL EMARATTAIF 15OUD€180,00 ROMANCE N°2 TAIF AL EMARATROMANCE N°2FLORAL€140,00 ROMANCE N°7 TAIF AL EMARATROMANCE N°7OUD€140,00 V08 TAIF AL EMARATV08FLORAL€120,00 V01 TAIF AL EMARATV01OUD€120,00 LEOPARD PRIMA CHICLEOPARDSPICY€100,00 17:17 - MOMENT OF REVIVAL PRIMA CHIC17:17 - MOMENT OF REVIVALWOODY€85,00 VINO ROUGE PRIMA CHICVINO ROUGESPICY€110,00 ISHAQ PRIMA CHICISHAQGOURMAND€110,00 OUD PHANTOM PRIMA CHICOUD PHANTOMOUD€110,00 FOX PRIMA CHICFOXCITRUS & FRUITY€100,00 15:15 - LOVE YOURSELF PRIMA CHIC15:15 - LOVE YOURSELFWOODY€85,00