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17:17 - MOMENT OF REVIVAL
A refreshing moment of revival where aromatic lavender and vibrant grapefruit awaken the senses, unfolding into a heart of spicy pink pepper, elemi oil, and geranium. The composition settles into a refined base of cedarwood, vetiver, patchouli, and white amber, leaving a clean, elegant, and long-lasting trail.
THE AMAR SIGNATURE
Sugar cane base
100% organic
High-purity organic alcohol: it settles gently on the skin, without causing redness or allergies.
From morning to night
27% rare oils
An eau de parfum usually reaches 15–20% oils. Ours lasts longer, hour after hour on your skin.
A distinctive signature
United Arab Emirates
A scent profile you will not find elsewhere: a refined trail that becomes your signature.
Family Woody Citrus & Fruity
01 Top
Lavender, Grapefruit
The first minutes on skin.
02 Heart
Pink Pepper, Elemi Oil, Geranium
After an hour: this is where it becomes yours.
03 Base
Cedarwood, Vetiver, Patchouli, White Amber
The trail that remains, long after.
Blooms with gentle Lavender, dances through a vibrant heart of Elemi oil, and settles into the soothing embrace of Cedar Wood, refreshing the soul with every inhale.
THE PROFILE
LONGEVITY
Persistent
SILLAGE
Intimate
INTENSITY
Whispered
VERSATILITY
Everyday
A refreshing moment of revival where aromatic lavender and vibrant grapefruit awaken the senses, unfolding into a heart of spicy pink pepper, elemi oil, and geranium. The composition settles into a refined base of cedarwood, vetiver, patchouli, and white amber, leaving a clean, elegant, and long-lasting trail.
A high-purity organic alcohol: a clean impression that sits gently on the skin, without causing redness or allergies.
A high concentration of essential oils on an organic alcohol base keeps the fragrance on your skin, hour after hour.
A scent profile you won’t find anywhere else: a refined trail that becomes your signature.
High-purity organic sugarcane alcohol. Composed in the United Arab Emirates.
THE OLFACTORY PYRAMID
Blooms with gentle Lavender, dances through a vibrant heart of Elemi oil, and settles into the soothing embrace of Cedar Wood, refreshing the soul with every inhale.
01 TOP
Lavender, Grapefruit
The first minutes on skin.
02 HEART
Pink Pepper, Elemi Oil, Geranium
After an hour: this is where it becomes yours.
03 BASE
Cedarwood, Vetiver, Patchouli, White Amber
The trail that remains, long after.
THE PROFILE
LONGEVITY
Persistent
SILLAGE
Intimate
INTENSITY
Whispered
VERSATILITY
Everyday
Assessed by the maison, read from the composition itself: from the weight of the base notes to the diffusive power of the materials used.
FROM RAW MATERIAL TO MASTERPIECE
Before it reaches you, every fragrance makes a long journey. That is why what arrives is a finished work, not just another perfume.
So it doesn't smell like everyone else's.
Rare raw materials from exclusive regions: precious flowers, resins, oud, amber, saffron, frankincense, musk.
So the trail stays, hour after hour.
Master perfumers compose each fragrance for a magnificent, enduring trail.
So you know what is really in the bottle.
Complete in-house production: from sourcing to final blend, bottling to presentation.
So the object is as beautiful as the scent.
Strict international standards: no detail overlooked, from bottle silhouette to sensory impact.
The finished work, ready for your skin.
A high-purity organic sugarcane alcohol base, for a clean impression that sits gently on the skin, designed to avoid redness and irritation.
Composed in the United Arab Emirates.
The first minutes lie: the real fragrance arrives later, and stays. Try 17:17 - MOMENT OF REVIVAL in your Diwan, from the first spray to the day after.
