It begins in 2003, with the will to capture the essential beauty of the most precious flowers: lily, jasmine, gardenia, orange blossom. Yet that first wish was only the start of a greater destiny.
The identity of the maison took shape in dialogue with the Emirati people, who hold an ancient love for perfume. It was they who wove the soul of their heritage into those compositions, bringing in the deep notes of amber, oud, musk, saffron and frankincense: an alchemical fusion that became the DNA of the house.
Every creation is born in the house-owned facility in the Emirates, which allows control over the entire chain: from the selection of raw materials to the final blend, from bottling to presentation. This is what explains the consistency of the yield and the hold of the trail, bottle after bottle.
In Italy Taif Al Emarat is still a discovery: AMAR Maison brings it here as an authorised retailer, with the same selection found in the boutiques of the house.