01
THE ESSENTIALS
Your everyday vibe. Playful, colourful, and made to mix and match: fresh, sweet, fruity and floral. Designed to start and end your day in sync with your mood.
DISCOVER THE COLLECTIONBY TAIF GROUP
Fragrance with personality.
The same Emirati manufacture as the great oriental houses, a different tone. One hundred millilitres of perfume made to be worn every day, not saved for special occasions.
THE COLLECTIONS
PRIMA CHIC
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WILD WHISPERS
Unleash your nature. Inspired by the instincts, grace and hidden power of the animal world, each fragrance reveals a different side of who you are: rich, mysterious, layered.
DISCOVER THE COLLECTION
03
ETERNAL HOURS
Time, made personal. Time flows, but not all hours feel the same. Each fragrance is tied to a specific hour and emotion, a personal ritual to reset, recharge and reconnect.
DISCOVER THE COLLECTIONTHE BRAND
Prima Chic is born from a simple conviction: luxury should be inclusive, not exclusive. Refined perfumes at a reasonable price, with no compromise on ingredients, design or experience.
Created within Taif Group, the house that also signs Taif Al Emarat, Prima Chic brings the olfactory culture of a new generation into contemporary perfumery. It is made for those who treat perfume as part of their daily style, an extension of mood and look.
In Italy Prima Chic fragrances are distributed by AMAR Maison as an authorised retailer, in the original formats and concentrations of the house.
INDIVIDUALITY
No fragrance made to please everyone. Direct names, clear characters, perfumes you choose because they resemble you and not because they are in fashion.
SAME MANUFACTURE
Prima Chic is born inside Taif Group, the same house as Taif Al Emarat: the same facility in the Emirates, the same level of raw materials. The tone changes, not the substance.
TO WEAR TODAY
One hundred millilitres at a price that lets you actually use them, every day, instead of keeping them shut in the box waiting for the right occasion.